Discover How to Navigate Cincinnati’s Hot Real Estate Market
Danny Baron
Cincinnati Housing Market: How to Thrive as a Buyer or Seller
Zillow recently ranked Cincinnati as the number two hottest housing market in America. But what does that mean for you? Whether you’re planning to buy, sell, or both, understanding the local dynamics in 2024 is essential.
The Pandemic Effect: How We Got Here
Let’s rewind to 2020. The onset of the pandemic radically disrupted real estate supply and demand. If you purchased a home that year, you likely witnessed a staggering 40% appreciation over four years:
2020: +20%
2021: +10%
2022: +5%
2023: +5%
This rapid increase wasn't random. Two key drivers made this happen:
Historically low inventory
Extremely low interest rates
A balanced housing market typically has 5 to 7 months of inventory. Cincinnati has been sitting between 1 and 2 months for four years straight. It's an unequivocal seller's market.
On the interest rate front, we saw rates hover around 3% in 2020, but climb to 6.5% by 2024. There were temporary slowdowns when rates jumped, but buyers always came back. Now with rates stabilizing, we’re seeing renewed demand.
For Buyers: A Battle-Tested Game Plan
1. Get Pre-Approved Early
You might stumble across your dream home unexpectedly. Don’t risk missing it because you aren’t pre-approved. Get that letter now.
2. Assemble the Right Team
Choose a realtor and lender who know the market. Your lender should be ready to run numbers on short notice. Your realtor should already know your buying goals.
3. Act Fast on Showings
If a promising home hits the market, don’t wait. Schedule a showing immediately. Good homes won’t last 24 hours.
4. Understand Competitive Offer Terms
Offers with appraisal gaps, waived contingencies, and flexible timelines are dominating. Know the terms that matter.
5. Know Your Numbers
Be crystal clear about what you can afford. Closing costs, inspections, monthly payments, and potential escalation need to be budgeted.
6. Use Emotional Advantage: Write a Love Letter
Sellers are human. A heartfelt letter about why you love their home can sometimes tip the scales.
7. Don’t Come Up Short
If you love a home, bring your best. Homes of similar quality may not hit the market again for weeks or months.
For Sellers: Strike While the Market is Hot
1. Price It Right
The worst mistake? Overpricing. It leads to longer days on market, skepticism from buyers, and potential price drops. Aim to price at current market value.
2. Curb Appeal and Interior Staging
Your exterior should dazzle. Landscaping, clean walkways, and welcoming entryways set the tone. Inside, declutter, depersonalize, and deep clean. Create a neutral, inviting atmosphere.
3. Professional Media is Non-Negotiable
95% of buyers discover homes online. High-quality photography and video make a difference. Your media should make buyers say, “I have to see this in person.”
4. Don’t Accept the First Offer
Set a showing schedule, collect offers, and have your agent call for highest and best. The first offer may not be the best—competitive tension can drive prices and terms up dramatically.
Buyers and Sellers at the Same Time?
If you need to buy and sell simultaneously, know that timing and financing are everything. A separate guide is coming soon, but here’s the gist:
Avoid making your purchase contingent on your sale if possible.
Consider a home equity line of credit or bridge loan.
Prep your home for sale before you even start shopping.
Work with a team experienced in synchronized closings.
Final Thoughts
2024 is shaping up to be another wild ride in the Cincinnati housing market. But with preparation, strategy, and the right support, you can navigate it successfully—whether you're stepping into the market for the first time or leveling up to your forever home.
Have questions or need guidance? Email us at info@barongrouprealty.com. We're here to help you win in Cincinnati's hottest real estate market ever.
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